Our Motivation:
The Beginning
We CLEAN Inc. was founded on one shared belief — that every city deserves to be clean, beautiful, and full of opportunity. What started with two Ukrainian twins and a single pressure washer quickly evolved into a powerful ecosystem of service, software, and storytelling.
Our motivation is rooted in the idea that cleaning is more than a task — it’s a movement. It’s a way to restore dignity to neglected spaces, empower youth with purpose, and unite communities around a common cause. From house washing to city-wide revitalization, every job we take on is a step toward a more hopeful future.
We believe in doing work that matters, and in broadcasting that impact through the We CLEAN Stream — so the world sees how action transforms lives. This isn’t just business. It’s our calling.
2025 Season Goals:
Current Plans 2025
2025 is all about scaling our impact. Across our three brands — HydroCLEAN, CityCLEAN, and CLEAN Media — our goal is to merge service and storytelling like never before. Here's what we're focused on:
✅ Execute 3 CityCLEAN Projects
We will launch and complete three major community-funded cleaning projects through CityCLEAN. These will be located in underserved urban neighborhoods in Michigan and will focus on restoring dignity to hundreds of homes, businesses, and public spaces. Full details will be released soon — but they’re already approved and in motion.
✅ Franchise HydroCLEAN in 2 New Locations
Expand HydroCLEAN’s franchise model into at least two new cities, continuing our streak of ethical growth and empowering young entrepreneurs to run profitable, purpose-driven cleaning companies.
✅ Stream Every Major Project on the We CLEAN Stream
We aim to broadcast every CityCLEAN and HydroCLEAN initiative, turning each effort into a content campaign with real-time transformation. This will help grow our digital following and inspire civic action across the country.
Where We're Headed:
The Future
We CLEAN Inc is building a new standard for how communities care for their environments — combining service, software, and storytelling to restore dignity across cities and underserved neighborhoods. But our mission doesn't stop at borders.
By 2030, we aim to scale CityCLEAN into a nationally recognized platform for city beautification, expand HydroCLEAN franchises into every major state, and turn CLEAN Media into a global storytelling force that drives real-world transformation.
But our boldest vision of all lies overseas — The Post-War CLEAN of Ukraine.
As sons of Ukrainian immigrants, our ultimate mission is to return to Ukraine and lead the effort to clean, rebuild, and restore pride in a country scarred by war. We CLEAN will lead a national beautification and restoration campaign in partnership with Ukrainian municipalities, NGOs, and international donors. We will mobilize thousands of volunteers, deploy service-based technology, and document it all through CLEAN Media to show the world what unity and purpose can achieve.
We CLEAN Inc is the parent non-profit company dedicated to revolutionizing how cities across the globe approach exterior property maintenance and urban beautification. More than a brand, We CLEAN is a movement — inspiring the next generation of changemakers through service, innovation, and impact.
By combining franchisable operations (HydroCLEAN), tech-driven crowdfunding solutions (CityCLEAN), and digital marketing and media (CLEAN Media), We CLEAN Inc empowers both citizens and professionals to take part in the revitalization of their communities. Whether through paid services, nonprofit-backed cleanups, or filmed media campaigns, We CLEAN’s mission is to restore pride in every street, neighborhood, and city center.
CityCLEAN LLC is a platform designed to empower communities by providing funding and resources for exterior property improvement and urban revitalization. Through an innovative crowdfunding model, CityCLEAN connects civic leaders, nonprofits, municipalities, and local residents with donors, corporate sponsors, and grant opportunities to bring impactful projects to life.
From cleaning blighted neighborhoods to restoring neglected alleyways and abandoned homes, CityCLEAN gives power to those with a vision to improve their communities. Project creators submit proposals, and the platform supports them through fundraising tools, community storytelling, and operational support in collaboration with partners like HydroCLEAN
HydroCLEAN LLC delivers high-quality residential, commercial, and municipal cleaning services with an innovative, franchise-ready model. Designed to be the revenue-generating engine of We CLEAN Inc, HydroCLEAN offers scalable services that are both profitable and community-enhancing.
Whether working with individual homeowners, businesses, or cities, HydroCLEAN’s mission is simple: restore pride in every property. Our crews are trained to clean with care, professionalism, and impact—while our digital infrastructure allows for seamless quoting, scheduling, and media documentation.
CLEAN Media LLC is the creative force behind the We CLEAN movement, transforming on-the-ground cleaning projects into powerful digital storytelling. As the media and marketing arm of We CLEAN Inc, we manage all visual content, brand growth, and media strategy — including full operation of The We CLEAN Stream, our live and recorded broadcast platform that showcases real-time city beautification and transformation projects.
From abandoned property cleanups to massive community revitalization campaigns, CLEAN Media captures the process, the people, and the purpose behind every project. Our media team documents, edits, and distributes content across all major social media platforms, turning local cleanups into globally shareable moments of impact.
Quick Rundown of We CLEAN Inc's Corporate Structure
Our Team is Driven to Serving the Underserved Communities and creating City Beautification Projects. Our Company Motto is Giving = Impact; Impact = Success
We CLEAN Inc strives to Revolutionize the City Beautification Industry with our strong synergy of Sister Companies